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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Brand image
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Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Sreejesh, S.
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
9
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6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
4
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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