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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Media coverage"
~subject:"Strategisches Management"
~subject:"World"
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Advertising
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Journal of business research : JBR
Journal of media business studies
17
The journal of media economics
13
SpringerLink / Bücher
12
Political economies of the media : the transformation of the global media industries
10
CESifo working papers
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The media industries and their markets : quantitative analyses
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Göttinger Schriften zur Internetforschung
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JMM : the international journal on media management
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NBER Working Paper
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NBER working paper series
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Discussion paper series / IZA
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Handbook of media economics ; volume 1
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Information economics and policy : IEP
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Journal of public economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Report / European Communication Council
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Advances in media, entertainment, and the arts (AMEA) book series
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De Gruyter handbook of media economics
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Discussion paper / NHH, Department of Economics
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Globalizing communications
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International journal of marketing : IJM ; formerly Der Markt
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International journal on media management : JMM
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Journal of economic behavior & organization : JEBO
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LEA's communication series
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Media and convergence management
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Review of accounting studies
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Strategie- und Informationsmanagement
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A research agenda for media economics
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The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
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