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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Journal of business research : JBR
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Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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