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~isPartOf:"Journal of business research : JBR"
~subject:"Auslandsinvestition"
~subject:"Beziehungsmarketing"
~subject:"Globalization"
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Auslandsinvestition
Beziehungsmarketing
Globalization
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
128
Social media
122
Relationship marketing
106
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
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73
Online-Handel
73
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60
Multinationales Unternehmen
60
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59
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52
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Laroche, Michel
8
Cleveland, Mark
5
Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Ko, Eunju
3
Xia, Senmao
3
Agnihotri, Raj
2
Bazi, Saleh
2
Buckley, Peter J.
2
Czinkota, Michael R.
2
Driffield, Nigel L.
2
Elayan, Suzanne
2
Esperança, José Paulo
2
Flavián Blanco, Carlos
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kumar, Vikas
2
Liou, Ru-Shiun
2
McLean, Graeme J.
2
Okazaki, Shintaro
2
Papadopoulos, Nicolas G.
2
Papagiannidis, Savvas
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Takahashi, Ikuo
2
Temouri, Yama
2
Teng, Lefa
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
2
Yan, Ji
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
NBER working paper series
292
NBER Working Paper
265
The journal of world investment & trade : law, economics, politics
234
Working paper / National Bureau of Economic Research, Inc.
223
The world economy : the leading journal on international economic relations
160
SpringerLink / Bücher
156
CESifo working papers
141
Working paper
134
Policy research working paper : WPS
124
Discussion paper / Centre for Economic Policy Research
110
Edward Elgar E-Book Archive
110
Review of international political economy : RIPE
109
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
108
Discussion papers / CEPR
107
IMF working papers
106
International business review : the official journal of the European International Business Academy
105
Journal of retailing and consumer services
92
World Bank E-Library Archive
92
Journal of international money and finance
91
Transnational corporations : investment and development
90
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
88
Journal of international economics
81
World Bank Policy Research Working Paper
81
Technological forecasting & social change : an international journal
76
Journal of world business : JWB
73
United Nations publication
73
Applied economics
69
Springer eBook Collection
68
Discussion paper series / IZA
67
Economic modelling
64
Journal of economic literature
64
Intereconomics : review of European economic policy
60
New political economy
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Kiel working paper
59
Applied economics letters
58
IMF working paper
58
New global studies
57
CESifo Working Paper Series
56
Review of international political economy
55
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ECONIS (ZBW)
183
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183
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1
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
International trade resilience and the Covid-19 pandemic
Mena, Carlos
;
Karatzas, Antonios
;
Hansen, Carsten
- In:
Journal of business research : JBR
138
(
2022
),
pp. 77-91
Persistent link: https://www.econbiz.de/10013197858
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
6
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
7
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
8
Cultural tightness and financial reporting behavior around the
world
Choi, Ahrum
;
Jia, Jingyi
;
Song, Byron Y.
;
Zhou, Gaoguang
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014552106
Saved in:
9
Mitigating the damage of a global pandemic on the international buyer-supplier relationship : evidence from Chinese suppliers
Wang, Tao
;
Deng, Xiaoyang
;
Sheng, Shibin
;
Jia, Yu
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547369
Saved in:
10
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
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