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~isPartOf:"Journal of business research : JBR"
~subject:"Auslandsinvestition"
~subject:"Beziehungsmarketing"
~subject:"Transnational corporation"
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Auslandsinvestition
Beziehungsmarketing
Transnational corporation
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
128
Social media
122
Relationship marketing
106
Viral marketing
95
Virales Marketing
95
Innovation
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84
Markenimage
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Online-Handel
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Aguilera-Caracuel, Javier
2
Bazi, Saleh
2
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Czinkota, Michael R.
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Elayan, Suzanne
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Kumar, Vikas
2
Liou, Ru-Shiun
2
Malik, Ashish
2
McLean, Graeme J.
2
Okazaki, Shintaro
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Park, Byung Il
2
Plangger, Kirk
2
Richard, Marie-Odile
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Roy, Sanjit
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Sharma, Piyush
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Sykora, Martin
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Temouri, Yama
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Trainor, Kevin J.
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Wang, Kai-Yu
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Wang, Shuman
2
Wang, Yichuan
2
Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Acikgoz, Senay
1
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1
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Journal of business research : JBR
The journal of world investment & trade : law, economics, politics
226
NBER working paper series
163
Working paper / National Bureau of Economic Research, Inc.
148
NBER Working Paper
147
International business review : the official journal of the European International Business Academy
142
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
129
Working paper
111
Journal of world business : JWB
107
Transnational corporations : investment and development
96
The world economy : the leading journal on international economic relations
93
Journal of retailing and consumer services
91
United Nations publication
87
CESifo working papers
84
Management international review : mir ; journal of international business
84
Journal of international management
75
Policy research working paper : WPS
72
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
72
Discussion paper / Centre for Economic Policy Research
69
SpringerLink / Bücher
65
IMF working papers
57
Industrial marketing management : the international journal for industrial and high-tech firms
49
Edward Elgar E-Book Archive
48
Journal of international economics
48
Kiel working paper
48
Journal of international money and finance
47
Thunderbird international business review
47
Applied economics
46
Intereconomics : review of European economic policy
46
Journal of business ethics : JOBE
46
Research policy : policy, management and economic studies of science, technology and innovation
44
Economic modelling
43
International journal of internet marketing and advertising : IJIMA
43
Critical perspectives on international business
41
Technological forecasting & social change : an international journal
41
International review of economics & finance : IREF
40
Applied economics letters
39
Multinational business review
37
Review of international economics
37
CESifo Working Paper Series
36
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ECONIS (ZBW)
169
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1
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10
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169
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1
International relations in international business research : a review and research agenda
Han, Xia
;
Lukoianove, Tatiana
;
Zhao, Shasha
;
Liu, Xiaohui
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548078
Saved in:
2
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
6
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
7
The impact of reverse knowledge transfers on exploitative and exploratory innovations in MNCs : the role of knowledge distance
Ouyang, Huimin
;
Park, Chansoo
;
Oh, Chang Hoon
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555832
Saved in:
8
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
9
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
10
Corruptive practices, digitalization, and international business
Lee, Jeoung Yul
;
Park, Byung Il
;
Ghauri, Pervez N.
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556539
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