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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing"
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Brand management
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Journal of business research : JBR
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
2
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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