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~isPartOf:"Journal of business research : JBR"
~subject:"Customer satisfaction"
~subject:"Fertility"
~subject:"Markenimage"
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Customer satisfaction
Fertility
Markenimage
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
397
Markenführung
397
Brand image
364
Beziehungsmarketing
355
Relationship marketing
355
Brand
227
Markenartikel
224
Social Web
212
Social web
212
Internet marketing
189
Online-Marketing
189
Emotion
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164
Online-Handel
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Kundenzufriedenheit
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Cognition
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Personality psychology
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Persönlichkeitspsychologie
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Motivation
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Arbeitsverhalten
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Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Balaji, M. S.
5
Ko, Eunju
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Barnes, Donald C.
4
Christodoulides, George
4
Dwivedi, Yogesh Kumar
4
Grohs, Reinhard
4
Japutra, Arnold
4
Martin, Drew
4
Melewar, T. C.
4
Merchant, Altaf
4
Michel, Géraldine
4
Oghazi, Pejvak
4
Roy, Sanjit
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Baker, Thomas L.
3
Bang, Nguyen
3
Bartikowski, Boris
3
Collier, Joel E.
3
Davvetas, Vasileios
3
Donthu, Naveen
3
Dutta, Sujay
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foroudi, Pantea
3
Gustafsson, Anders
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
Ibáñez-Sánchez, Sergio
3
Koll, Oliver
3
Liu, Martin J.
3
Moon, Hakil
3
Motoki, Kosuke
3
Prayag, Girish
3
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Journal of business research : JBR
Journal of retailing and consumer services
528
Discussion paper series / IZA
401
NBER working paper series
266
The journal of product & brand management
252
International journal of hospitality management
249
NBER Working Paper
229
IZA Discussion Paper
228
Journal of population economics
221
The journal of brand management : an international journal
217
Working paper / National Bureau of Economic Research, Inc.
202
Population and development review
193
Journal of travel and tourism marketing
182
Tourism management : research, policies, practice
159
Psychology & marketing
146
Demography : a publication of the Population Association of America ; the statistical study of human populations
141
Asia Pacific journal of marketing and logistics
137
Journal of hospitality marketing & management
125
The journal of services marketing
119
Cogent business & management
115
MPIDR working papers
114
CESifo working papers
111
European journal of marketing : EJM
109
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
108
International journal of contemporary hospitality management
101
Tourism management perspectives : TMP
96
Discussion paper / Centre for Economic Policy Research
89
Journal of international consumer marketing
83
Journal of marketing communications
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Marketing intelligence & planning
76
Journal of strategic marketing
75
The service industries journal
75
Working paper
70
Working papers / Vienna Institute for Demography
69
Services marketing quarterly
68
Discussion papers / CEPR
67
International journal of consumer studies
67
Journal of global marketing
67
The journal of consumer marketing
67
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ECONIS (ZBW)
505
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1
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10
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505
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date (oldest first)
1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
3
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
4
Consumer lying behavior in service encounters
Snyder, Hannah
;
Witell, Lars
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 755-769
Persistent link: https://www.econbiz.de/10013168018
Saved in:
5
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
8
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
9
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
10
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
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