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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Subject
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Destination management
Firmenimage
Internet marketing
Brand management
580
Markenführung
580
Consumer behaviour
490
Konsumentenverhalten
490
Brand image
471
Markenimage
471
Brand
271
Markenartikel
263
Beziehungsmarketing
157
Relationship marketing
157
Social Web
111
Social web
111
Luxury goods
99
Luxusgüter
99
Online-Marketing
90
Advertising effects
55
Marketing management
55
Marketingmanagement
55
Werbewirkung
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Social media
39
Customer integration
38
Kundenintegration
38
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
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Undetermined
118
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Article
136
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Article in journal
Conference paper
Aufsatz in Zeitschrift
136
Language
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English
136
Author
All
Ko, Eunju
6
Foroudi, Pantea
5
Filieri, Raffaele
4
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Kim, Kyung Hoon
3
Pantano, Eleonora
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Ageeva, Elena
2
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Balmer, John M. T.
2
Bazi, Saleh
2
Chen, Qimei
2
Chen, Weifeng
2
Choi, Yung Kyun
2
Cowan, Kirsten
2
Crisafulli, Benedetta
2
Dessart, Laurence
2
Foroudi, Mohammad Mahdi
2
Gorton, Matthew
2
Gupta, Suraksha
2
Guzman, Francisco
2
Hajli, Nick
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Juran
2
Lin, Zhibin
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Podnar, Klement
2
Quamina, La Toya
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Singh, Jaywant
2
Swani, Kunal
2
Torres, Pedro M.
2
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
82
Tourism management : research, policies, practice
72
Journal of retailing and consumer services
68
The journal of product & brand management
63
Journal of travel and tourism marketing
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing communications
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
Tourism management perspectives : TMP
34
Marketing intelligence & planning
32
Journal of promotion management : innovations in planning and applied research
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of destination marketing & management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Cogent business & management
25
International journal of advertising : the review of marketing communications
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
European journal of marketing : EJM
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Journal of vacation marketing
21
Journal of vacation marketing : an international journal
21
Asia Pacific journal of marketing and logistics
20
Journal of advertising research
19
Journal of hospitality marketing & management
18
Business horizons
17
Journal of strategic marketing
17
Corporate reputation review : an international journal
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Psychology & marketing
16
International journal of hospitality management
15
Journal of internet commerce
15
Journal of marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
136
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1
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136
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1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
5
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
9
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
10
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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