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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 6 applied filters
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Subject
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Destination management
Firmenimage
Kundenintegration
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Werbung
32
China
29
Corporate Social Responsibility
27
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Undetermined
73
Type of publication
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Article
85
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
85
Language
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English
85
Author
All
Foroudi, Pantea
5
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Ageeva, Elena
2
Balmer, John M. T.
2
Black, Iain
2
Chen, Weifeng
2
Cowan, Kirsten
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hajli, Nick
2
Harrigan, Paul
2
He, Xinming
2
Kastanakis, Minas
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Ko, Eunju
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Richard, Marie-Odile
2
Singh, Jaywant
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Wallpach, Sylvia von
2
Aarstad, Jarle
1
Ahmed, Zafar U.
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Anderski, Matthias
1
Armirotto, Vincent
1
Arroyo-Gamez, Ramon E.
1
Arruda, Carolina
1
Avraham, Eli
1
Balaji, M. S.
1
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
69
Tourism management : research, policies, practice
67
Journal of travel and tourism marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
Journal of retailing and consumer services
35
The journal of product & brand management
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
30
Tourism management perspectives : TMP
30
Journal of vacation marketing
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Marketing intelligence & planning
21
Journal of vacation marketing : an international journal
17
Corporate reputation review : an international journal
16
Journal of marketing management : MM
16
Asia Pacific journal of marketing and logistics
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of strategic marketing
15
Journal of hospitality marketing & management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of contemporary hospitality management
12
Tourism review
12
International journal of hospitality management
11
Journal of business ethics : JOBE
11
Tourism and hospitality research : THR
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Journal of hospitality and tourism insights
10
Qualitative market research : an international journal
10
Theoretical and applied economics : GAER review
10
Cogent business & management
9
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of promotion management : innovations in planning and applied research
9
Journal of marketing communications
8
Tourism review : the official journal of the AIEST
8
Administrative Sciences : open access journal
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing
7
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ECONIS (ZBW)
85
Showing
1
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85
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date (oldest first)
1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
5
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
6
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
7
Toward a conceptual understanding of co-creation in branding
Sarasvuo, Sonja
;
Rindell, Anne
;
Kovalchuk, Marina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 543-563
Persistent link: https://www.econbiz.de/10013194231
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
10
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
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