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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 7 applied filters
Year of publication
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Subject
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Destination management
Firmenimage
Marketingmanagement
Werbung
Brand management
580
Markenführung
580
Consumer behaviour
490
Konsumentenverhalten
490
Brand image
471
Markenimage
471
Brand
271
Markenartikel
263
Beziehungsmarketing
157
Relationship marketing
157
Social Web
111
Social web
111
Luxury goods
99
Luxusgüter
99
Internet marketing
90
Online-Marketing
90
Advertising effects
55
Marketing management
55
Werbewirkung
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Social media
39
Customer integration
38
Kundenintegration
38
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Markentreue
32
China
29
Corporate Social Responsibility
27
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Online availability
All
Undetermined
92
Type of publication
All
Article
123
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
123
Konferenzbeitrag
2
Language
All
English
123
Author
All
Foroudi, Pantea
6
Ko, Eunju
5
Melewar, T. C.
5
Gupta, Suraksha
4
Balmer, John M.T.
3
Dennis, Charles
3
Guzman, Francisco
3
Kim, Kyung Hoon
3
Ageeva, Elena
2
Balmer, John M. T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Sang Jin
2
Nenycz-Thiel, Magda
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Sivakumar, K.
2
Swaen, Valérie
2
Aarstad, Jarle
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
98
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
60
The journal of product & brand management
60
Journal of retailing and consumer services
53
Journal of marketing communications
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
European journal of marketing : EJM
37
Journal of advertising research
37
International journal of advertising : the review of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of strategic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
29
Tourism management perspectives : TMP
29
Journal of advertising
26
Journal of marketing management : MM
26
Marketing intelligence & planning
25
Journal of marketing
24
Journal of promotion management : JPM
24
Asia Pacific journal of marketing and logistics
22
Journal of promotion management : innovations in planning and applied research
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of vacation marketing
21
International journal of internet marketing and advertising : IJIMA
19
Cogent business & management
18
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of the Academy of Marketing Science
18
Psychology & marketing
18
Corporate reputation review : an international journal
17
International marketing review
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of global marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality marketing & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of business ethics : JOBE
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
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Source
All
ECONIS (ZBW)
123
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1
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123
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
5
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
6
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
7
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
8
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
10
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
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