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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 6 applied filters
Year of publication
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Subject
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Destination management
Firmenimage
Marketingmanagement
Brand management
580
Markenführung
580
Consumer behaviour
490
Konsumentenverhalten
490
Brand image
471
Markenimage
471
Brand
271
Markenartikel
263
Beziehungsmarketing
157
Relationship marketing
157
Social Web
111
Social web
111
Luxury goods
99
Luxusgüter
99
Internet marketing
90
Online-Marketing
90
Advertising effects
55
Marketing management
55
Werbewirkung
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Social media
39
Customer integration
38
Kundenintegration
38
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
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Undetermined
69
Type of publication
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Article
96
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
96
Konferenzbeitrag
2
Language
All
English
96
Author
All
Foroudi, Pantea
6
Ko, Eunju
5
Melewar, T. C.
5
Gupta, Suraksha
4
Balmer, John M.T.
3
Dennis, Charles
3
Kim, Kyung Hoon
3
Ageeva, Elena
2
Balmer, John M. T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Guzman, Francisco
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Sang Jin
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Sivakumar, K.
2
Aarstad, Jarle
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Baum, Matthias
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
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Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
90
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
The journal of product & brand management
49
Journal of retailing and consumer services
44
Journal of strategic marketing
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of destination marketing & management
29
Tourism management perspectives : TMP
29
Journal of marketing management : MM
25
Journal of marketing communications
22
Marketing intelligence & planning
22
Journal of vacation marketing
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of marketing
19
Asia Pacific journal of marketing and logistics
18
Cogent business & management
17
Corporate reputation review : an international journal
16
Journal of vacation marketing : an international journal
16
International marketing review
15
Journal of the Academy of Marketing Science
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
The marketing review
14
Journal of business ethics : JOBE
13
Journal of hospitality marketing & management
13
International journal of contemporary hospitality management
12
Journal of global marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Qualitative market research : an international journal
12
Theoretical and applied economics : GAER review
12
Corporate communications : an international journal
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Tourism review
11
Business horizons
10
International journal of hospitality management
10
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Source
All
ECONIS (ZBW)
96
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1
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96
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date (oldest first)
1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
4
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
5
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
7
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
8
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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