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~isPartOf:"Journal of business research : JBR"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Marketing management
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Werbung
32
China
29
Corporate Social Responsibility
27
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1
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Article
83
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Article in journal
Conference paper
Aufsatz in Zeitschrift
83
Konferenzbeitrag
2
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English
83
Author
All
Foroudi, Pantea
4
Gupta, Suraksha
4
Ko, Eunju
4
Melewar, T. C.
4
Balmer, John M.T.
3
Kim, Kyung Hoon
3
Balmer, John M. T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Dennis, Charles
2
Guzman, Francisco
2
He, Xinming
2
Kim, Sang Jin
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Sivakumar, K.
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Baum, Matthias
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Berry, Christopher
1
Bertolini, Alessandra
1
Bettinelli, Cristina
1
Borah, Sourav Bikash
1
Borini, Felipe Mendes
1
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
87
The journal of product & brand management
49
Journal of retailing and consumer services
37
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing communications
22
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Qualitative market research : an international journal
10
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
European management journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing for higher education
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel and tourism marketing
8
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ECONIS (ZBW)
83
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1
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83
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date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
5
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
6
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
7
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
9
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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