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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Marketing management"
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Search: subject_exact:"Brand management"
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Internet marketing
Marketing management
Brand management
602
Markenführung
602
Consumer behaviour
410
Konsumentenverhalten
410
Brand image
348
Markenimage
348
Brand
246
Markenartikel
239
Beziehungsmarketing
137
Relationship marketing
137
Social Web
102
Social web
102
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Advertising effects
50
Werbewirkung
50
Marketingmanagement
46
Brand equity
39
Personality psychology
39
Persönlichkeitspsychologie
39
Social media
38
Branding
36
Customer integration
36
Kundenintegration
36
Advertising
33
Emotion
29
Werbung
27
Customer satisfaction
26
Kundenzufriedenheit
26
Brand loyalty
25
Corporate reputation
24
Firmenimage
24
International marketing
24
Internationales Marketing
24
Einzelhandel
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23
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Ko, Eunju
7
Filieri, Raffaele
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Aiello, Gaetano
3
Guzman, Francisco
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
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Augusto, Mário Gomes
2
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Morgan-Thomas, Anna
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Podnar, Klement
2
Rana, Nripendra P.
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Richard, Marie-Odile
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Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
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Abosag, Ibrahim
1
Ahmed, Zafar U.
1
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1
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Journal of business research : JBR
The journal of brand management : an international journal
79
The journal of product & brand management
77
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
39
Journal of promotion management : innovations in planning and applied research
32
International journal of advertising : the review of marketing communications
31
Journal of strategic marketing
31
European journal of marketing : EJM
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing intelligence & planning
23
Journal of marketing management : MM
22
Journal of promotion management : JPM
22
Business horizons
21
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing
19
Tourism management : research, policies, practice
18
Journal of advertising research
16
Journal of internet commerce
16
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Asia Pacific journal of marketing and logistics
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global marketing
13
Journal of the Academy of Marketing Science
13
Springer eBook Collection
13
International journal of electronic marketing and retailing : IJEMR
12
International marketing review
12
Psychology & marketing
12
International journal of consumer studies
11
Journal of fashion marketing and management
11
Journal of marketing for higher education
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
European journal of marketing
9
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ECONIS (ZBW)
121
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121
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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