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~isPartOf:"Journal of business research : JBR"
~subject:"KMU"
~subject:"United States"
~subject:"World"
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KMU
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International marketing
102
Internationales Marketing
102
Consumer behaviour
37
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29
Brand management
24
Markenführung
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Laroche, Michel
6
Javalgi, Rajshekhar G.
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Cleveland, Mark
2
Martin, Silvia L.
2
Navarro García, Antonio
2
Rey-Moreno, Manuel
2
Teng, Lefa
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Adeola, Ogechi
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Cedrola, Elena
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Cheetham, Fiona
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Chen, Qimei
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Choi, Yung Kyun
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Cui, Charles Chi
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Elg, Ulf
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Fornerino, Marianela
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Licsandru, Tana Cristina
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McCutcheon, Georgia
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1
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
Journal of global marketing
43
International marketing review
35
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31
Journal of international marketing
28
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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9
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Europäische Hochschulschriften / 5
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Asia Pacific journal of marketing and logistics
7
European journal of international management : EJIM
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International marketing ; Vol. 2
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Journal of international consumer marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
6
International business and economics research journal
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Journal of euromarketing
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NBER working paper series
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The SAGE handbook of international marketing
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The journal of business & industrial marketing
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Business horizons
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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International journal of business and globalisation : IJBG
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Journal of business strategy
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Journal of international entrepreneurship
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Journal of political economy
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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NBER Working Paper
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Strategic management journal
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The quarterly journal of economics
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The review of financial studies
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
American journal of agricultural economics
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Berichte aus der Betriebswirtschaft
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Best practices in international marketing
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ECONIS (ZBW)
36
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
3
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
4
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
5
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
6
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
7
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
8
Net versus combinatory effects of firm and industry antecedents of sales growth
Leischnig, Alexander
;
Henneberg, Stephan
;
Thornton, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3576-3583
Persistent link: https://www.econbiz.de/10011515173
Saved in:
9
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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