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~isPartOf:"Journal of business research : JBR"
~subject:"Mobile business"
~subject:"Mobilkommunikation"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Mobile business
Mobilkommunikation
Mobile phone
16
Mobiltelefon
16
Consumer behaviour
11
Konsumentenverhalten
11
Mobile communications
6
Internet marketing
4
Mobile Anwendung
4
Mobile Business
4
Mobile Marketing
4
Mobile application
4
Mobile marketing
4
Online-Marketing
4
Brand management
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Markenführung
3
Advertising
2
Advertising effects
2
Attitude
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
Advertising value
1
America
1
App life cycle
1
Armut
1
Attracting power
1
Awareness of persuasion
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Branding
1
Business intelligence system
1
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Article in journal
Glossar enthalten
Aufsatz in Zeitschrift
6
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English
6
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Ashaduzzaman, Md.
1
Chang, Shuchih Ernest
1
Dinsmore, John
1
Gao, Tao
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Hsieh, Jung-Kuei
1
Jebarajakirthy, Charles
1
Kim, Sang-hoon
1
Konus, Umut
1
Lee, Youseok
1
Liu, Anne Yenching
1
Maseeh, Haroon Iqbal
1
Pagani, Margherita
1
Pentecost, Robin
1
Rohm, Andrew J.
1
Shen, Wei-Cheng
1
Sultan, Fareena
1
Swani, Kunal
1
Weaven, Scott
1
Yi, Jisu
1
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Journal of business research : JBR
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
16
International journal of business information systems : IJBIS
12
Information economics and policy : IEP
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
7
Journal of development economics
7
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
7
International journal of business innovation and research
6
International journal of electronic business
6
International journal of industrial organization
6
Journal of African business
6
Management information systems : mis quarterly
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Applied economics letters
4
Asia Pacific journal of marketing and logistics
4
Economics letters
4
Electronic commerce research and applications
4
Food policy : economics planning and politics of food and agriculture
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
International journal of enterprise network management
4
International journal of networking and virtual organisations : IJNVO
4
Journal of internet commerce
4
Journal of regulatory economics
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Services marketing quarterly
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of services marketing
4
African journal of science, technology, innovation & development : AJSTID
3
African journal of science, technology, innovation and development : AJSTID
3
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Amfiteatru economic : an economic and business research periodical
3
Applied economics
3
Business and Economic Research : BER
3
Business horizons
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ECONIS (ZBW)
6
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date (oldest first)
1
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
4
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
5
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
6
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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