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~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Web-Marketing"
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Relationship marketing
Internet marketing
320
Online-Marketing
320
Consumer behaviour
191
Konsumentenverhalten
191
Social Web
187
Social web
187
Brand management
83
Markenführung
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Advertising effects
50
Brand image
50
Markenimage
50
Werbewirkung
50
Advertising
43
Werbung
41
Brand
38
E-commerce
35
Electronic Commerce
35
Markenartikel
35
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketing management
25
Marketingmanagement
25
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
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Internet
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Confidence
13
Digital marketing
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Vertrauen
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Customer satisfaction
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65
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Aufsatz in Zeitschrift
Article in journal
65
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English
65
Author
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Filieri, Raffaele
3
Aiello, Gaetano
2
Bazi, Saleh
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Agnihotri, Raj
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
Baker, Thomas L.
1
Baldus, Brian J.
1
Ballerini, Jacopo
1
Ballestar, María Teresa
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Belhadi, Amine
1
Benkhati, Imane
1
Biscaia, Rui
1
Bonnici, Joseph
1
Bozkurt, Siddik
1
Burns, Alvin C.
1
Calabuig-Moreno, Ferran
1
Calantone, Roger J.
1
Campos, Carlos Pérez
1
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Journal of business research : JBR
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
The journal of brand management : an international journal
14
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
65
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
8
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
9
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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