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~isPartOf:"Journal of business research : JBR"
~subject:"Sponsoring"
~subject:"Welfare reform"
~type_genre:"Article in journal"
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The role of fan benefits in shaping responses to sponsorship
activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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