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Journal of business research : JBR
International journal of hospitality management
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Measuring firm performance : Bayesian estimates with good and bad outputs
Assaf, A. Georges
;
Josiassen, Alexander
;
Gillen, David
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1249-1256
Persistent link: https://www.econbiz.de/10010365138
Saved in:
3
Time-varying production efficiency in the health care foodservice industry : a Bayesian method
Assaf, A. Georges
;
Josiassen, Alexander
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 617-625
Persistent link: https://www.econbiz.de/10009528791
Saved in:
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