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"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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