//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wei, Shuqin"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
Cultural orientation
1
Konsumentenverhalten
1
MNC origin
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Perceived consumer effectiveness
1
Proximity of cause
1
Transnational corporation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ang, Tyson
1
Liou, Ru-Shiun
1
Wei, Shuqin
1
Published in...
All
Journal of business research : JBR
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
European Journal of Marketing
1
Innovations in services marketing and management : strategies for emerging economies
1
Journal of Business Ethics
1
Journal of Service Management
1
Journal of Social Marketing
1
Journal of Strategy and Management
1
Journal of business ethics : JBE
1
Marketing Intelligence & Planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->