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~isPartOf:"Journal of business research : JBR"
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Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era
Shih, Yu-Yuan
;
Lin, Chih-An
- In:
Journal of business research : JBR
148
(
2022
),
pp. 410-419
Persistent link: https://www.econbiz.de/10013325501
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Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui
;
Hong, Aoran
;
Li, Xia
;
Gao, Jia
- In:
Journal of business research : JBR
116
(
2020
),
pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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