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Journal of business research : JBR
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The attraction effect in mid-involvement categories : an experimental economics approach
Gomez, Yolanda
;
Martínez-Molés, Víctor
;
Urbano …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5082-5088
Persistent link: https://www.econbiz.de/10011589151
Saved in:
2
Statistical formats to optimize evidence-based decision making : a behavioral approach
Arribas, Iván
;
Comeig, Irene
;
Urbano Salvador, Amparo
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10010363317
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