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Journal of business research : JBR
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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ECONIS (ZBW)
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Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
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2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
A motivational-cognitive model of creativity and the role of autonomy
Li, Hua
;
Li, Fuli
;
Chen, Tingting
- In:
Journal of business research : JBR
92
(
2018
),
pp. 179-188
Persistent link: https://www.econbiz.de/10011925367
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