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Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and
foreign
product
preferences
Micevski, Milena
;
Halkias, Georgios
;
Herz, Marc
- In:
Journal of business research : JBR
104
(
2019
),
pp. 622-631
Persistent link: https://www.econbiz.de/10012105238
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