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Journal of business research : JBR
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How rating scales influence responses' reliability, extreme points, middle point and respondent's preferences
Rezende, Naia A. de
;
Medeiros, Denise Dumke de
- In:
Journal of business research : JBR
138
(
2022
),
pp. 266-274
Persistent link: https://www.econbiz.de/10013197810
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2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
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