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Journal of business research : JBR
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Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
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How consumers' need for uniqueness,
self-monitoring
, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele
;
Björk, Peter
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
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