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Journal of business research : JBR
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Does it pay to withdraw marketing metrics disclosure? : an empirical study of retailers’ cessation of monthly comparable-store sales
Zhou, Chenxi
;
Yu, Jibin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534233
Saved in:
2
Product nutrition, innovation, advertising, and firm's financial gains
Cao, Zixia
;
Yan, Ruiliang
- In:
Journal of business research : JBR
133
(
2021
),
pp. 13-22
Persistent link: https://www.econbiz.de/10012590097
Saved in:
3
Ambiguities in valuing information technology firms : do internet searches help?
Chang, Young Bong
;
Kwon, YoungOk
- In:
Journal of business research : JBR
92
(
2018
),
pp. 260-269
Persistent link: https://www.econbiz.de/10011925457
Saved in:
4
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
5
Stock volatility and pension funds under an individual capitalization-based system
Fernández, Viviana
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 536-541
Persistent link: https://www.econbiz.de/10010363477
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