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~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Digitale Medien"
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Digital media
5
Digitale Medien
5
Consumer behaviour
3
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Beziehungsmarketing
2
Internet marketing
2
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Li, Yi
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Schweda, Anika
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Journal of business research : JBR
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Erlanger Beiträge zur Medienwirtschaft
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
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ECONIS (ZBW)
5
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1
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
3
Digital media, control of corruption, and emerging multinational enterprise's FDI entry mode choice
Li, Yi
;
Zhang, Banruo
;
Fan, Di
;
Li, Zijie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
Saved in:
4
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
5
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
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