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Search: subject_exact:"Impact of advertising"
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Advertising effects
206
Werbewirkung
206
Consumer behaviour
139
Konsumentenverhalten
139
Advertising
116
Werbung
112
Brand management
50
Internet marketing
50
Markenführung
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Markenartikel
29
Social Web
22
Social web
22
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Marketingmanagement
12
Psychology of advertising
11
Werbepsychologie
11
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
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206
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Dens, Nathalie
4
Huhmann, Bruce A.
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Teng, Lefa
4
Choi, Yung Kyun
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Taylor, Charles Raymond
3
Uribe, Rodrigo
3
Bellman, Steven
2
Bove, Liliana L.
2
Das, Gopal
2
Dass, Mayukh
2
Deitz, George D.
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fennis, Bob Michaël
2
Ford, John B.
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
Martin, Drew
2
McKay-Nesbitt, Jane
2
Merchant, Altaf
2
Min, Kyeong Sam
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Journal of business research : JBR
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
206
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206
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1
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
6
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
7
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
8
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
9
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
10
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
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