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~isPartOf:"Journal of business strategy"
~person:"Blumrodt, Jens"
~subject:"Corporate social responsibility"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
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