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~isPartOf:"Journal of business-to-business marketing"
~person:"Cox, James C."
~person:"Güth, Werner"
~person:"Kocher, Martin"
~person:"Kosfeld, Michael"
~person:"Svensson, Göran"
~subject:"Costs"
~subject:"Incomplete contract"
~subject:"Theorie"
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Journal of business-to-business marketing
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The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.
;
Hair, Joseph F.
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
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