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~isPartOf:"Journal of business-to-business marketing"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Marketing"
~type_genre:"Article in journal"
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Franses, Philip Hans
Malhotra, Naresh K.
Hutt, Michael D.
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Lichtenthal, J. David
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Journal of business-to-business marketing
Journal of applied econometrics
2
Economics letters
1
Review of marketing research
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ECONIS (ZBW)
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Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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