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~isPartOf:"Journal of business-to-business marketing"
~subject:"Field research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Toward an enhanced definition and measurement of purchasing's strategic role in buyer-supplier relationships
Humphreys, Michael A.
;
Williams, Michael R.
;
Goebel, …
- In:
Journal of business-to-business marketing
15
(
2008
)
3
,
pp. 323-353
Persistent link: https://www.econbiz.de/10003781570
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