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~isPartOf:"Journal of business-to-business marketing"
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B-to-B-Marketing
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Beziehungsmarketing
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business marketing
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commercialization of emerging technologies
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customer value proposition
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customer value quantification
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framing
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Kirchberger, Markus
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Nussipova, Gulnara
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
Business horizons
8
Journal of business research : JBR
8
IEEE transactions on engineering management : EM
4
Journal of open innovation : technology, market, and complexity
4
Technological forecasting & social change : an international journal
4
International journal of entrepreneurship and innovation management : IJEIM
3
Journal of Open Innovation: Technology, Market, and Complexity
3
Journal of business models : JOBM
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Journal of service management
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AMS review : official publication of the Academy of Marketing Science
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Administrative Sciences : open access journal
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business strategy and the environment
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Digitalisierung : Fallstudien, Tools und Erkenntnisse für das digitale Zeitalter
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International Journal of Revenue Management
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International journal of entrepreneurship and innovation management
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International journal of innovation management
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International journal of services and operations management
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Journal of Innovation and Entrepreneurship
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Journal of business ethics : JOBE
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Journal of business strategy
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Journal of engineering and technology management : JET-M
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Journal of global fashion marketing : JGfM
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Journal of innovation and entrepreneurship : JIE
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Journal of service theory and practice : JSTP
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Journal of strategy and management
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Journal of the Academy of Marketing Science
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Marketing theory
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Research policy : policy, management and economic studies of science, technology and innovation
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Service business
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South Asian journal of human resources management
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Springer eBook Collection
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The international journal of bank marketing : IJBM
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Framing changes of the
value
proposition
of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
2
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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