//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour"
~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Markenführung
1
Markenimage
1
Social Web
1
Social web
1
Video game
1
Virtual reality
1
Virtuelle Realität
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Ghobakhloo, Morteza
2
Iranmanesh, Mohammad
2
Quach, Sara
2
Akbari, Mohammadreza
1
Akram, Umair
1
Anh Thi Van Nguyen
1
Arya, Vikas
1
Atik, Deniz
1
Baber, Ruturaj
1
Banik, Shanta
1
Barros, Renata Domingues
1
Baumeister, Roy F.
1
Behzad Foroughi
1
Biscaia, Rui
1
Brito-Costa, Sonia
1
Bustos Díaz, Javier
1
Carlson, Jeffrey R.
1
Casey, Julia
1
Casotti, Leticia Moreira
1
Castelo-Branco, Miguel
1
Cavusoglu, Lena
1
Cayolla, Ricardo
1
Chan, Kaye
1
Chatterjee, Subimal
1
Chen, Jie
1
Chen, Shijiao
1
Chen, Xinyu
1
Chen, Yiwen
1
Cheng, Li-Keng
1
Corsi, Armando
1
Dahl, Andrew J.
1
Dall'Olmo Riley, Francesca
1
Davoud Nikbin
1
Dawes, John
1
Driesener, Carl
1
Du, Gang
1
Duarte, Isabel C.
1
Duong, Chien
1
Easton, Julia
1
more ...
less ...
Published in...
All
Journal of consumer behaviour
Journal of business research : JBR
9
Journal of retailing and consumer services
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of consumer studies
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Operations management research : OMR ; advancing practice through theory
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The international journal of logistics management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification
marketing
activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->