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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Grewal, Dhruv"
~person:"Kwak, Hyokjin"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
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Brand image
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3
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brand anthropomorphization
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Grewal, Dhruv
Kwak, Hyokjin
Gentry, James W.
2
Ailawadi, Kusum L.
1
Albinsson, Pia A.
1
Andrews, Michelle
1
Anesbury, Zachary
1
Arndt, Aaron D.
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Ball, A. Dwayne
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Gauri, Dinesh K.
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Journal of consumer behaviour : an international research review
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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ECONIS (ZBW)
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When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
2
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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