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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenimage
2
Marketing cooperation
2
Marketingkooperation
2
Werbewirkung
2
celebrity
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Authenticity
1
Brand
1
Brand color
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Cognition
1
Credibility
1
Emotion
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Glaubwürdigkeit
1
Kognition
1
Markenartikel
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Marketing management
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Marketingmanagement
1
Priming
1
Purchase
1
Schema congruity
1
attachment
1
attitude purchase intention
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autonomy
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balance
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charity
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Baxter, Stacey M.
Schramm-Klein, Hanna
8
Steinmann, Sascha
7
Ghose, Anindya
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Gabrielli, Veronica
5
Gentry, James W.
5
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Pentina, Iryna
5
Saarijärvi, Hannu
5
Schultz, Don E.
5
Spears, Nancy
5
Su, Xuanming
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Dukes, Anthony
4
Grappi, Silvia
4
Guo, Liang
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Hernandez, Monica D.
4
Ilicic, Jasmina
4
Jacob, Céline
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Lee, Joonghwa
4
Liljedal, Karina T.
4
Marell, Agneta
4
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Australasian marketing journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
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