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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Online-Handel"
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Brand image
Online-Handel
Consumer behaviour
1,241
Konsumentenverhalten
1,241
Advertising effects
211
Werbewirkung
211
Markenimage
193
Brand management
170
Markenführung
170
Advertising
135
Werbung
133
Beziehungsmarketing
108
Relationship marketing
108
Internet marketing
101
Online-Marketing
101
Emotion
99
USA
98
United States
98
Social Web
97
Social web
97
Brand
96
Markenartikel
96
Personality psychology
85
Persönlichkeitspsychologie
85
Viral marketing
74
Virales Marketing
74
Customer satisfaction
62
Kundenzufriedenheit
62
Experiment
61
Marketing management
58
Marketingmanagement
58
Online retailing
57
Cognition
47
Kognition
47
Confidence
45
Perception
45
Vertrauen
45
Wahrnehmung
45
Corporate Social Responsibility
41
Corporate social responsibility
41
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248
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249
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249
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Pradhan, Debasis
4
Albrecht, Carmen-Maria
3
Kim, Soojin
3
Kuanr, Abhisek
3
Lennon, Sharron J.
3
Muehling, Darrel D.
3
Schultz, Don E.
3
Sung, Yongjun
3
Woodside, Arch G.
3
Yi, Youjae
3
Al Shurideh, Muhammad
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Chung, Sorim
2
Darley, William K.
2
DelVecchio, Devon
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Gupta, Sumeet
2
Houston, Michael J.
2
Huang, Hazel H.
2
Jain, Varsha
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Kim, Minjeong
2
Laforet, Sylvie
2
Lee, Jaejin
2
Lee, Michael S. W.
2
Maehle, Natalia
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Rita, Paulo
2
Roper, Stuart
2
Ruyter, Ko de
2
Siomkos, George J.
2
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
533
Journal of business research : JBR
523
The journal of product & brand management
252
The journal of brand management : an international journal
216
Asia Pacific journal of marketing and logistics
130
International journal of hospitality management
101
Cogent business & management
96
International journal of electronic marketing and retailing : IJEMR
96
Journal of international consumer marketing
96
Journal of internet commerce
95
International journal of consumer studies
90
European journal of marketing : EJM
85
International journal of internet marketing and advertising : IJIMA
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of retail & distribution management
80
Electronic commerce research
75
Journal of fashion marketing and management
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
The international review of retail, distribution and consumer research
73
Journal of strategic marketing
72
The journal of consumer marketing
72
Journal of global marketing
71
Journal of marketing
65
Marketing intelligence & planning
65
Journal of the Academy of Marketing Science
64
Journal of retailing
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of retail and distribution management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Information systems research : ISR
58
Marketing letters : a journal of research in marketing
56
International marketing review
55
Journal of promotion management : innovations in planning and applied research
55
Journal of travel and tourism marketing
54
Journal of electronic commerce research : JECR
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Tourism management : research, policies, practice
49
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ECONIS (ZBW)
249
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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