//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~person:"Joireman, Jeff"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Markenführung
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Advertising skepticism
1
Brand
1
Brand image
1
Brand management
1
Copycat brand
1
Corporate Social Responsibility
1
Internet marketing
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Spillover effect
1
Spillover-Effekt
1
Werbewirkung
1
Werbung
1
advertising effectiveness
1
assimilation
1
contrast
1
corporate social responsibility advertising
1
negative publicity
1
spillover
1
use of images in advertising
1
vague versus concrete advertising claims
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Joireman, Jeff
Al Shurideh, Muhammad
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
Rita, Paulo
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Adidam, Phani Tej
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Banerjee, Madhumita
1
Barchiesi, Maria Assunta
1
Basar, Berna
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
Bellman, Steven
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
2
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->