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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Pharmaceuticals"
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Markenführung
Marktforschung
Pharmaceuticals
Market research
163
Consumer behaviour
48
Konsumentenverhalten
48
Qualitative Methode
26
Qualitative method
26
Deutschland
21
Germany
20
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18
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108
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Wessner, Konrad
3
Agante, Luísa
2
Aung, May
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Holbrook, Morris B.
2
Kenning, Peter
2
Kühn, Thomas
2
Woodside, Arch G.
2
Abarashi, Jamal
1
Abell, Walt
1
Abold, Roland
1
Abosag, Ibrahim
1
Adlam, Doug
1
Ahlert, Dieter
1
Aitken, Rob
1
Alman, Ariell
1
Althoff, Stefan
1
Altinay, Levent
1
Appau, Samuelson
1
Ashraf, Rohail
1
Bar, Moshe
1
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1
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1
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1
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1
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1
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1
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1
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1
Berthon, Pierre R.
1
Bieler, Ralf
1
Blut, Markus
1
Boddy, Clive
1
Boddy, Clive R.
1
Bosch, Volker
1
Branch, John
1
Branthwaite, Alan
1
Broderick, Amanda J.
1
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Journal of consumer behaviour : an international research review
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Qualitative market research : an international journal
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of marketing
21
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
163
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1
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
2
Decolonising research approaches towards non-extractive research
Igwe, Paul Agu
;
Madichie, Nnamdi O.
;
Rugara, David Gamariel
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 453-468
Persistent link: https://www.econbiz.de/10013380493
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
5
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
6
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
7
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
8
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
9
The values and motivations behind sustainable fashion consumption
Lundblad, Louise
;
Davies, Iain A.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
Saved in:
10
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman
;
Abosag, Ibrahim
;
Keeling, Kathy
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
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