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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Anderson, Ronald C."
~person:"Messner, Matthias"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
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Anderson, Ronald C.
Messner, Matthias
Naderer, Brigitte
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Journal of consumer behaviour : an international research review
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
1
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
2
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
3
The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
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