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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Pfister, Hans-Rüdiger"
~person:"Vance, Kristy"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Consumer behaviour
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Emotion
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Kraftfahrzeug
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Pfister, Hans-Rüdiger
Vance, Kristy
Hassan, Louise M.
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
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2
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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