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~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
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Product placement
Rundfunkpolitik
Consumer behaviour
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Fernsehprogramm
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Media policy
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Medienpolitik
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Perception
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Fransen, Marieke L.
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Janssen, Loes
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Journal of consumer behaviour : an international research review
The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
2
Prometheus : critical studies in innovation
2
SpringerLink / Bücher
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A BFI book
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A Bantam book
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CORE discussion paper : DP
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion paper / Center for the Study of Law and Economics
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Discussion papers / CEPR
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Discussion papers / UCL, Département des Sciences Economiques
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Diskussionsbeiträge zur Wirtschaftspolitik
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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International business and economics research journal
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International journal of advertising : the review of marketing communications
1
International journal of sport finance
1
International journal on media management : JMM
1
International screen industries
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International tax & business lawyer
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Iranian economic review : journal of University of Tehran
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
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Journal of international economic law
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Journal of marketing communications
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Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
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