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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
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Antecedents and outcomes of employee-based brand equity
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Marketing intelligence & planning
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The journal of brand management : an international journal
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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The journal of product & brand management
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Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative market research : an international journal
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Administrative Sciences : open access journal
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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European management journal
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of economics and financial issues : IJEFI
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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2
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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