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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Psychology & marketing"
~person:"Cho, Eunjoo"
~subject:"Clothing industry"
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Validation of a
fashion
brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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