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~isPartOf:"Journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Clothing industry"
~subject:"Mode"
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Brand management
Clothing industry
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Fashion
18
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
11
Bekleidungsindustrie
7
Fashion marketing
6
Textile distribution
6
Textilhandel
6
Brand
5
Markenartikel
5
Brand image
4
Clothing
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Social Web
4
Social media
4
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4
Bekleidung
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Sustainability
3
Beziehungsmarketing
2
Brand luxury
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Gender
2
Geschlecht
2
Gesellschaft
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India
2
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2
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2
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19
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Bhaduri, Gargi
2
Avalos, David
1
Bendoni, Wendy K.
1
Calvo Dopico, Domingo
1
Calvo Porral, Cristina
1
Cho, Jung Rim
1
Cioppi, Marco
1
Cooper, Tony
1
Curina, Ilaria
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Dobele, Angela R.
1
Francioni, Barbara
1
Gamliel, Eyal
1
Gilboa, Shaked
1
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1
Gupta, Shipra
1
Gwozdz, Wencke
1
Ha-Brookshire, Jung E.
1
Herstein, Ram
1
Hughes, Mine Üçok
1
Ivens, Stefan
1
Joanes, Tina
1
Jung, Sojin
1
Kaur, Jaspreet
1
Kautish, Pradeep
1
Khare, Arpita
1
Kim, Sanghee
1
Lebcir, Mohamed
1
Lecki, Natascha Katharina
1
Lee, Jung Eun
1
Mao, Wen
1
Mitchell, Natalie A.
1
Nielsen, Kristian Steensen
1
Pehlivan, Ekin
1
Pontes, Nicolas
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Savelli, Elisabetta
1
Schaarschmidt, Mario
1
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Journal of consumer marketing
The journal of product & brand management
Journal of fashion marketing and management
219
Journal of retailing and consumer services
80
Journal of business research : JBR
68
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
35
International journal of production economics
30
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
SpringerLink / Bücher
18
Business history
17
Asia Pacific journal of marketing and logistics
16
International journal of retail and distribution management
15
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of production research
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
Springer eBook Collection
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of international consumer marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Business history review
7
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ECONIS (ZBW)
19
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1
Promoting access-based consumption practices through
fashion
renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Role of justification of unethical behaviour in sustainable
fashion
consumption among Indian consumers : a parallel mediation approach
Kaur, Jaspreet
;
Gupta, Sangeeta
;
Singh, Lata Bajpai
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 842-853
Persistent link: https://www.econbiz.de/10014471132
Saved in:
3
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
6
Antecedents of sustainable
fashion
apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
7
Exploring the psychological characteristics of style and
fashion
clothing orientations
Nielsen, Kristian Steensen
;
Joanes, Tina
;
Webb, David A.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 897-910
Persistent link: https://www.econbiz.de/10014471143
Saved in:
8
Representation of women of color on the covers of the top three
fashion
magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
9
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
10
S/he styles : narcissistic
fashion
apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
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