//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer marketing"
~person:"Naderer, Brigitte"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Eating habit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Eating habit
Consumer behaviour
4
Konsumentenverhalten
4
African American consumers
2
Beziehungsmarketing
2
Black people
2
Brand image
2
Brand love
2
Brand management
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Schwarze Menschen
2
Werbewirkung
2
Advertising
1
Brand
1
Brand attachment
1
Brand identification
1
Channel interactivity
1
Communal-brand connection
1
Consumer–brand relationships
1
Distribution channel
1
Elaboration likelihood model
1
Emotion
1
Ethnic group
1
Ethnische Gruppe
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Markenartikel
1
Objective and subjective comprehension
1
Online-Marketing
1
Parasocial interaction
1
Partial least squares
1
Partielle kleinste Quadrate
1
Reviewing channels
1
Self-disclosure
1
Service types
1
Single meaning and polysemous brand slogans
1
Social Web
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Naderer, Brigitte
Zúñiga, Miguel Ángel
Torres, Ivonne M.
2
Abbassi, Hamid
1
Alfayez, Nourah
1
Bakir, Aysen
1
Bakpayev, Marat
1
Bellman, Steven
1
Bender, Coral
1
Blodgett, Jeffrey G.
1
Brinson, Nancy H.
1
Bui, M̃y
1
Castonguay, Jessica
1
Cohen, Justin
1
Cooper, Dylan A.
1
Fazli-Salehi, Reza
1
Giroux, Marilyn
1
Graham, Annika Fetzer
1
Kemp, Elyria
1
Kidiyoor, Gururaj
1
Kim, Hyang Sook
1
Kim, Kacy K.
1
Kim, Kyongseok
1
Knox, Kathy
1
Krishen, Anjala
1
Lee, Richard
1
Lee, Younghwa
1
Lemon, Laura L.
1
Lockshin, Lawrence S.
1
Macrini, Matthew
1
Madadi, Rozbeh
1
Nistor, Cristina
1
Norris, Cortney L.
1
Pai, Yogesh P.
1
Pang, Bo
1
Park, SangHee
1
Pattusamy, Murugan
1
Pehlivan, Ekin
1
Pham, Cuong
1
Popovich, Deidre
1
Prabhu, Nandan
1
more ...
less ...
Published in...
All
Journal of consumer marketing
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of internet commerce
1
Psychology & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->