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Journal of consumer marketing
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Is more really better for in-store experience? : a psychophysiological experiment on sensory modalities
Duong, Van Chien
;
Regolini, Emma
;
Sung, Billy
;
Teah, Min
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 218-229
Persistent link: https://www.econbiz.de/10013165332
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