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~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Journal of institutional and theoretical economics : JITE"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Islam, Towhidul"
~type:"article"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of institutional and theoretical economics : JITE
Marketing letters : a journal of research in marketing
Psychology & marketing
The journal of consumer marketing
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From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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