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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
957
Advertising effects
249
Werbewirkung
249
Brand management
210
Markenführung
210
Advertising
192
Werbung
187
Internet marketing
144
Online-Marketing
144
Marketing management
120
Marketingmanagement
120
Social Web
118
Social web
118
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116
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116
Brand
95
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95
Personality psychology
89
Persönlichkeitspsychologie
89
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87
Beziehungsmarketing
85
Relationship marketing
85
Emotion
84
Viral marketing
83
Virales Marketing
83
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71
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71
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67
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66
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66
Cognition
62
Kognition
62
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61
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61
Designation of origin
53
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53
Corporate Social Responsibility
51
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Article in journal
Case study
Konferenzbeitrag
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984
Collection of articles of several authors
6
Sammelwerk
6
Fallstudie
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984
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Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Muehling, Darrel D.
6
Park, C. Whan
6
Schmitt, Bernd
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Alba, Joseph W.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Schwarz, Norbert
5
Um, Nam-Hyun
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fazli-Salehi, Reza
4
Haws, Kelly L.
4
Jampol, Lily
4
Kareklas, Ioannis
4
Keller, Kevin Lane
4
Kenrick, Douglas T.
4
Kim, Soojung
4
Kramer, Thomas
4
Lee, Michelle P.
4
Madadi, Rozbeh
4
Morwitz, Vicki G.
4
Muralidharan, Sidharth
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
374
Tourism management : research, policies, practice
364
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of marketing management : MM
334
Journal of retailing
314
Cogent business & management
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of marketing
305
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
296
The international review of retail, distribution and consumer research
293
Journal of fashion marketing and management
292
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Marketing intelligence & planning
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
261
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
243
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
984
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1
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
9
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
10
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
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